10 February 2026 — Company
Jamjoom Fashion Trading Co Reports Strong Q1 Performance with 15.4% Sales Growth
Jeddah, Kingdom of Saudi Arabia, 10 February 2026: Jamjoom Fashion Company ("Jamjoom Fashion" or the "Company"), a leading regional fashion retail business and owner of homegrown brands, today announces a strong performance for the first quarter, delivering 15.4% year-on-year sales growth alongside a 15.8% improvement in profit after tax.
For the three months ended 31 December 2025, Jamjoom Fashion recorded 15.4% year-on-year revenue growth, supported by like-for-like growth of 9.8%, reflecting continued momentum across its brand portfolio and markets. The performance was driven by strong consumer demand, disciplined execution, and the strength of the Company's fully integrated, regionally built idea-to-shelf operating model, supported by fully controlled sales channels.
Jamjoom Fashion's strategy of owning and controlling its sales channels continues to underpin performance, enabling the Company to deliver compelling brand storytelling, immersive retail experiences, and rapid product innovation across both physical and digital touchpoints.
Commenting on the results, Stephen Holbrook, Chief Executive Officer of Jamjoom Fashion, said:
"Our results show the power of owning our channels and building brands through storytelling and experiential retail. When customers connect with the story and the experience, the growth follows"
During the quarter, the Company continued to invest in rapid product innovation and storytelling-led brand experiences, supporting both near-term performance and long-term growth objectives.
Jamjoom Fashion remains confident in its strategic direction and continues to see opportunities to build on this momentum through innovation, customer engagement, and selective investment across its brand portfolio.
About Jamjoom Fashion: Founded in the Kingdom of Saudi Arabia, Jamjoom Fashion has grown into one of the region’s most recognized apparel and lifestyle groups. Its flagship brands include Nayomi, the region’s homegrown women’s intimate apparel and night-wear brand, and Mihyar, the first true “head-to-toe” national brand for Saudi men’s ready-to-wear thobes, both of which have built strong customer trust and loyalty across the GCC.
Comms Contact:
Dimah Al Sabaawi
+971 58 619 6906
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