Legacy

A Business Born From Bold Thinking

Kamal Osman Jamjoom — Founder

At a time when franchises dominated, Kamal Osman Jamjoom boldly chose a different path, pioneering original brands and reshaping the retail landscape of the Middle East.

His revolutionary approach transformed a humble idea into a regional powerhouse, creating an independent business that is now a publicly listed company on the Saudi stock exchange.

The Strength Of Experience And Belief

Our legacy is founded on a forward-thinking mindset. Generational knowledge, deep-rooted values and the long-term vision of founder Kamal Osman Jamjoom live on through active family members in the business.

Alongside them, trusted industry experts ensure agility, innovation and a global perspective support the business in a dynamic marketplace. This joint strength of experience and belief defines who we are.

A Trusted Business Serving Three Generations Of Consumers

Where it all started

1992
Kamal Osman Jamjoom creates Nayomi and opens it’s first store in Jeddah – KSA, exclusively for women.

Where it all started

1992
Kamal Osman Jamjoom creates Nayomi and opens it’s first store in Jeddah – KSA, exclusively for women.
2025
Today Jamjoom Fashion owns 225 stores across the GCC for Nayomi, Mihyar and Dream.
Future
With the expansion of Booty Parlor and Young Warrior, alongside the continued growth of our established brands, Jamjoom Fashion is poised to strengthen its market leadership and redefine brand experiences.

Vision For The Future