Impact
Committed To Making A Difference
Every Purchase Fuels Growth
- New store openings create more jobs, supporting local livelihood
- Partnerships regional contractors through continued NPD
- Growing local infrastructure through own Warehousing & Distribution channels
13+
New Stores Annually
100+
Jobs Created
Growing From Within The Region
The strongest teams are built from the inside out. By investing in our regional talent at every stage in their careers, we create clear pathways for growth, skill development and leadership.
From tailored training programmes to cross-functional projects and mentorship, we empower individuals to expand their capabilities and take on new challenges.
This commitment not only unlocks potential but also strengthens our culture, ensuring we retain and nurture emerging talent that drives our long-term success.
Roles Fulfilled By Gcc Nationals
2:7
79:154
7:68
Senior leadership
Management
Administrative
Supporting Young Girl’s Key Milestones
- Educational initiatives empowering young girls at a critical life stage
- Initiatives provide culturally-astute knowledge parents can trust
- Edutainment strategy drives high engagement with the target demographic, online and in the classroom
Reach
10K+
03
60+
Students
Educational Cities
Schools
Certified By Leading Education Authorities
Responsible Sourcing
Best-In-Class Practices
- Audited and accredited suppliers only
- BSI cotton through main lines
- Diversified fabric uses
- Water-saving production methods throughout
- Deliberately longer lead times
HQ TRAVEL SCHEMES
Daily timetabled staff transportation buses to central districts outside the city, reducing emissions and congestion on the road networks.
Facility Efficiencies
We are committed to minimising waste and conserving resources across every part of our business. Wherever possible, water and waste disposal are recycled, both at a production and administrative level.
All warehouse operations are run on 100% Solar energy, captured at the premises of our facilities. Any excess or unused energy is diverted into the main grid, actively contributing to regional clean energy initiatives.
Advancing How We Operate To Support A More Sustainable Future
*All data accurate as of September 2025
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