How iconic thobes and lifestyle accessories scaled a national footprint.
Track Mihyar’s evolution from one Jeddah flagship to forty‑five destinations across Saudi Arabia. We explore how iconic thobes, Active Sole footwear and curated accessories combine with data‑driven location strategy to serve every city’s modern gentleman and preserve cultural pride, community by community, across the Kingdom.
Rooted in “the essence of the Arab knight,” Mihyar melds cultural pride with contemporary tailoring and has parlayed that formula into 45 stores nationwide.
Jamjoom Fashion
Each opening follows a playbook: heritage‑rich product stories, locally relevant assortments and a service model that balances tradition with ease.
The range now extends “beyond the thobe” to footwear, leather goods and grooming essentials, creating attach‑rate opportunities that boost average basket size.
Jamjoom Fashion
This lifestyle ecosystem, paired with hyper‑local merchandising data, underpins a growth flywheel that still leaves room for further expansion into secondary cities.