Investment case
Why Invest in Jamjoom Fashion Trading Co
- Creates and develops market-resonant brands through innovative concepts, modern designs, strong marketing, and exceptional in-store, online, and e-commerce experiences.
- Leading Saudi apparel and lifestyle group with operations across six GCC markets and 218 physical stores as of 30 June 2025G.
- Strong digital presence and a growing loyal customer base.
- Portfolio anchored by flagship brands Nayomi and Mihyar, both showing robust growth and popularity.
- Nayomi: Region’s homegrown women’s intimate apparel and nightwear brand; launched in 1992G by Engineer Kamal Osman Jamjoom; contributes 84% of total Company revenue as of 30 June 2025G.
- Mihyar: Brand for the modern national man; launched in 2012G; offers Saudi national garments and fashion products; contributes 16% of total Company revenue as of 30 June 2025G.
- Brands designed for scalability—Nayomi operates across six GCC countries; Mihyar is positioned for regional growth in ready-to-wear menswear.
- Operates a fully integrated “concept-to-consumer” platform covering creative design, distribution, marketing, and customer engagement.
- Capex-light model with outsourced manufacturing to specialized third-party partners for greater flexibility.
- Data-driven direct-to-consumer model supports high engagement, repeat purchases, and strong customer lifetime value.
- Comprehensive omnichannel strategy combining flagship stores with advanced digital platforms, including e-commerce websites, mobile apps, social-commerce, and live shopping events.